isinstore & Dr. Martens Target Gen Z With Immersive Phygital Campaign

Starved of physical experiences over the last two years, consumers have heightened needs for meaningful encounters. Tapping into this trend, cult footwear retailer Dr. Martens, together with global design agency isinstore, created a mesmerizing, European-wide campaign that uses AR to engage with Gen Z customers and raise awareness of its iconic products. Daljit Singh, Founder at isinstore comments: ‘core to the concept is the AR element which encourages interaction and shares product knowledge in a dynamic way, but most importantly it creates a more memorable and sharable experience that expands Dr. Marten’s customer base by driving sign-ups to their online platforms and will be spoken about long after people leave the activation.’


Dr. Martens

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