Horstonishment window installation by GamFratesi

1,794 Comments / News, visual merchandising / By

The glass-fronted Crystal Houses, a magnificent townhouse by lauded architecture practice MVRDV, is home to the Amsterdam flagship store of Hermès. Needless to say, the ingeniously constructed transparency of the façade is a major draw in the Dutch capital’s luxury shopping artery, but also helps to make the store’s window installations even more spectacular. The latest installation, whimsically entitled Horstonishment, is intricately crafted from paper by Stine Gam and Enrico Fratesi of Copenhagen-based architecture and design studio GamFratesi. Taking ample cues from the theme Astonishing Hermès!, the creative duo have reinterpreted the extensive legacy of the French luxury house by way of a fantastical horse, very much a symbol of Hermès, which at the same time takes shape as a 19th-century train carriage depicting history from the day the house was founded. The evocative installation has been entirely crafted from paper and embeds a series of carefully selected Hermès items, including a beautifully crafted Mini Médor bucket bag, a silk foulard and colourful crockery (on through the end of November).

Designed by GamFratesi
Images © Hermès
Photography: Kasia Gatkowska

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