Introducing a Testament to Elegance: Chloé’s London Flagship Store Transformation

Step into a realm of refined charm at Chloé’s flagship store on London’s New Bond Street.

Embracing its 1952 heritage, Chloé’s new store elegantly reimagines the past in a modern context. The 2,906-square-foot space, once a historic townhouse ground floor, has been meticulously transformed into a haven of contemporary opulence.

Infused with Chloé’s signature rosy beige palette, the interior merges velvet accents with polished brass details, exuding a harmonious blend of luxury and sophistication.

This flagship isn’t just a store; it’s an ode to timeless beauty with a contemporary twist. Welcome to Chloé on New Bond Street, where tradition meets modern luxury.

Designers: Millennium

Photographer: Jinnie Sma