The blue logo—an exclamation point on a pure white background—signifies Morse Coffee’s commitment to brewing exciting drinks for customers.
White is the dominant color theme of the interior decor, with partial gray cement textured walls, floor tiles and light-colored wooden bar counters. The light-colored ensemble makes for a bright and lively place to enjoy a brew.
The decorative posters and merchandise in the store are inspired by Soda, the founder’s two-year old French fighting dog. This adds an extra pizazz to the coffee factory theme.