One Price Coffee is a coffee shop chain that advocates for consistent taste and affordable prices. Our aim was to refresh the brand’s visual platform by slightly changing its visual system and updating points of sale.
While working on the project we found out that most people are tired of choosing where to get their coffee. They just want it to be tasty and cheap. One Price Coffee is a simple choice for those who don’t want to decide anymore.
The idea of the new visual style is based on the freedom of self-expression. We placed bold taglines with the word “one” on all deliverables. Apart from working on the new visual style, we offered interior solutions for the points of sale.